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A statistic used in retail industry analysis that compares the sales of stores that have been open for at least one year. Store sales compare revenues earned by a retail chain's established outlets over a certain time period, such as a fiscal quarter or on a seasonal basis, for the current period and the same period in the past (usually the same period of the previous year.) Store sales allow investors to determine what portion of new sales has come from sales growth and what portion can be attributed to the opening of new stores.
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